Accelerating Market Growth Through Immersive Retail & Cross-Border Partnerships

A collage titled "Expanding Our Retail Footprint" featuring regional store openings, technical brand launches, and strategic partnership signings across Asia.
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Sustainable commercial growth relies on modernising distribution touchpoints while securing technical cross-border collaborations. Across the regional footprint, business units are expanding retail accessibility through specialised experience centres and establishing strategic agreements in construction chemicals and asset maintenance.

Experiential Retail Expansion Across India

Nippon Paint India expanded its experiential NEO Homes network to 26 stores nationwide, marked by a series of regional inaugurations led by Decorative Business President Mark Titus. The retail footprint grew into Eastern India with its debut South Bengal store in Purba Bardhaman in partnership with Burdwan Hardware, alongside a first location in Trivandrum, Kerala, with Girija Enterprises. In Tamil Nadu, the network added a third Chennai outlet in Pammal with Ram Paintings, followed by the simultaneous opening of four stores in a single day across Trichy and Tanjore with local partners Supreme Paints & Hardware, NA Traders, Pushpam Hardware, and VS Enterprises. Designed as one-stop consultative centres, these stores integrate architectural coatings, colour matching, and specialised accessories to give homeowners, architects, and applicators complete project guidance under one roof.

Strategic Expansion & Partnerships Across Central Asia 

Marking an official entry into the Kazakhstan market, professional sealant and adhesive specialist V-tech partnered with regional distributor Alina Group and Japanese technology partner Kaneka. Managed through the brand’s Malaysian manufacturing headquarters, the Almaty launch introduced high-performance MS polymer sealants engineered for commercial building, structural glazing, and automotive manufacturing. The event brought together regional construction leaders and featured practical workshops led by Malaysian technologist Pavithran A/L Selvaraju.

 

Broadening its portfolio further within the region, Alina Group also announced the Kazakhstan rollout of Fawori, an international paint brand developed by Betek Boya. Introduced during a dedicated launch event in Almaty, the brand provides a wide range of durable interior and exterior coatings that are highly recognised by professionals across the construction and interior finishing sectors. This strategic introduction leverages wider group synergies to enhance Alina Group’s sales network and meet evolving market demands with higher value-added products.

A presenter wearing orange Fawori branded clothing introducing durable paint coatings at a launch event.
xpanding regional portfolios with durable Fawori interior and exterior paint coatings.

Experiential Retail Milestones Across Indonesia 

Modernising the conventional paint purchasing experience, Jakarta welcomed its first Signature Store in partnership with Toko Cat Gading Sakti on Jalan Boulevard Raya in Kelapa Gading Barat. This modern space provides trade professionals and consumers with an integrated retail environment, combining an extensive architectural portfolio with digital colour consultations and on-site technical advisory services.

Advancing Facility Maintenance in Bali

To support commercial property managers and engineers, the Property Care & Innovation 2026 forum was co-hosted alongside the Asosiasi Chief Engineer (ACE) Bali at Platinum Hotel Jimbaran Beach. The technical gathering delivered practical insights on specialised coatings and sealants designed to enhance structural longevity and maintenance efficiency. During the event, distribution partners CV Graha Rahman Jaya, CV Karya Utama, and CV Prisma Prima Utama were formally recognised as Top Partners for 2025 across the hospitality sector.

Executives holding trophies on stage during the Property Care & Innovation 2026 forum in Bali.
Recognising top hospitality partners at the Property Care and Innovation forum.

Condominium Refurbishment Standards in Ho Chi Minh City 

Addressing housing regulations and building maintenance, a formal Memorandum of Understanding (MOU) was signed with the Ho Chi Minh City Condominium Management Association (HCMO). This strategic partnership establishes structured repainting frameworks and targeted technical training for property managers to resolve ongoing structural degradation, including surface peeling and moisture accumulation, across high-density residential developments.

Strengthening Construction Ties Across the Mekong Delta

Deepening regional ties in the Mekong Delta, a strategic distribution and technical partnership was formalised with Gia Phat Consulting & Construction Co. This initiative actively brings regional architects, engineers, and project owners into the DnC Company ecosystem through hands-on technical workshops, colour consultancy, and the introduction of sustainable finishing materials tailored for regional developments.

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