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AYDA China

202603 - CSR Projects - AYDA Awards China 2025 6

Project Launch Date

12th June 2025

Project Location: ,

Beneficiary Name

Students, Teachers

Beneficiary Impact Name

Certified, Trained

Number of Beneficiary

16,250

Amount Donated to Project Beneficiaries

198,000

Project Purpose

We hope to build a growth ecosystem for young designers that connects creativity with practice, academia with career, and individuals with the industry.

Project Benefit

1. Enhance Brand Influence in Advance:Conduct in-depth campus branding activities to shape a youthful brand image and establish a positive corporate social responsibility image among young designers.
2. Precisely Reach Target Audiences & Strengthen Product Awareness:Integrate Nippon Paint’s exclusive color codes and textured product introductions into the competition, encouraging participants to create works based on Nippon Paint products and colors, helping our products enter young designers’ vision more efficiently and accurately.Meanwhile, invite renowned industry designers to serve as judges, building a bridge for cooperation between the brand and designers.

Qualitative Impact

We organized three talks related to the competition theme on campus, and also held a forum sharing session at the awards ceremony focusing on the identity transition from students to professional designers. Through various forms of discussions and thinking improvement, students have gained a deeper understanding of the industry, and also formed more new thoughts on interdisciplinary integration, skill upgrading, or future career development choices in the current sluggish architecture industry.

UNSDG Name

Target 4.4: BY 2030, substantially increase the number OF youth AND adults who have relevant skills, including technical AND vocational skills, FOR employment, decent jobs AND entrepreneurship, Target 4.7: By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development