1st January 2025
Community Residents
1,200
Improve the visual landscape and cleanliness of public spaces Prevent vandalism and illegal advertising on public walls Promote civic awareness and community pride Encourage appreciation of art and culture in everyday environments Contribute to social responsibility initiatives in partnership with local authorities
The project strengthens Nippon Paint’s brand presence in real urban environments by demonstrating product performance under practical outdoor conditions. It enhances visual recognition, reinforces credibility, and builds trust among communities, partners, and stakeholders through tangible results rather than promotional messaging alone.
Through long-term public exposure, the murals also serve as enduring showcases of coating durability, colour vibrancy, and weather resistance.
Improved neighborhood environment: Previously deteriorated walls are transformed into clean and visually appealing public spaces, enhancing daily living surroundings. Reduced vandalism and illegal postings: Murals discourage defacement and repeated illegal advertisements, helping maintain long-term cleanliness and order. Stronger sense of community pride: Residents feel a greater connection to their neighborhood as the artworks reflect local culture and identity. Positive psychological and social effect: More pleasant streetscapes contribute to a safer, more welcoming atmosphere and encourage people to spend time outdoors. Educational and cultural value: The murals introduce artistic and cultural themes to the public, increasing appreciation for art in everyday life. Better public awareness and cooperation: Collaboration with local authorities reinforces civic responsibility and encourages respect for shared spaces.
Target 11.7: By 2030, provide universal access to safe, inclusive and accessible, green and public spaces, in particular for women and children, older persons and persons with disabilities
