Education

Color, Way of Love

202603 - CSR Projects - Color Way of Love 2025 - 1

Project Launch Date

1st April 2025

Project Location:

Beneficiary Name

Primary Students

Number of Beneficiary

5,000

Project Purpose

To help rural students to have well-equipped art classrooms and to get teachers well-trained.
To nurture and inspire students' awareness of beauty in the rural area.

Project Benefit

It enhances brand image by demonstrating genuine social responsibility, while showcasing the company's core expertise in color. This initiative differentiates company in a competitive market, building deeper loyalty as consumers embrace a brand that actively enriches children's lives through the power of paint.

Qualitative Impact

We have provided more art learning opportunities for children in rural primary schools, provided more art education standards and resources for teachers, and helped them broaden their horizons.

UNSDG Name

Target 4.7: By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development