1st March 2017
Primary Students
22,157
1,600,000
To help students in rural areas to get a better education, promote the sharing of educational resources between urban and rural areas, and also help young people to accumulate growth experience and cultivate a sense of social responsibility. Respond to the national policy of "rural revitalization", help college students go deep into rural areas to carry out social practice, and help rural education and economic development.
By empowering university students to empower rural communities, this project creates a virtuous cycle where "the brand plants seeds in youth, youth gives back to the countryside, and the countryside nourishes the brand." It not only reflects Nippon Paint's long-term vision as an industry leader but also injects sustained youthful energy and social recognition into its sustainable development in the Chinese market.
We have linked the vast number of college students in China, providing a chance for them to maximize their enthusiasm and passion to create more learning opportunities and opportunities to discover rural culture for rural children. Through our public service platform, we support and encourage university students and bring together youth to help change education and culture in rural China.
Target 4.7: By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
